Decal Sign

Boss won't get sign for business?

By boss is EXTREMELY FRUGAL (cheap!). I emailed him today that several employees have asked me (over the last year) why we don’t have a big sign outside. They all have mentioned the competition's sign & wonder if it wouldn’t be good marketing to have a sign on our building. I’ve had several people say that they don’t know where we are.

His response:
My thoughts. We do very little work for local clients. The City & the County know where we are. Spending money on a sign would not increase our work load. Our competitor won't get any business from his sign.

We are a small civil engineering firm. We have a very small decal sign on our glass front door - but that's it.

How do I convince him to spend a few bucks on a sign?

Keep in mind that he is the boss and what he thinks is the only thing that really matters.

Also keep in mind that signs are expensive and once you have it, you then get to pay annual taxes on it. So the initial price is only a small portion of the real cost.

Finally, he probably doesn't want all the BS and time wasters that a big sign will bring. One you announce to the world your business you will be fielding phone calls from every Tom, Dick and Harry that will want your opinion on their new garage.

-small business owner

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